Business

Sports & Entertainment Marketing

Course Description: Whether you are watching a famous athlete make an unbelievable play or witnessing a sensational singing performance, the world of sports and entertainment is never boring. Although it may seem impossible for you to be a part of this glittery world, it’s not! The Sports and Entertainment Marketing field offers careers that combine […]

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Intro to Marketing II

Course Description: Students build on the skills and concepts learned in Introduction to Marketing I to develop a basic understanding of marketing principles and techniques. By the end of the course, they will have developed their own comprehensive marketing plan for a new business.   Prerequisite: Successful completion of Intro to Marketing I Course Length:

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Intro to Marketing I

Course Description: Students find out what it takes to market a product or service in today’s fast-paced business environment. They learn the fundamentals of marketing using real-world business examples. They learn about buyer behavior, marketing research principles, demand analysis, distribution, financing, pricing, and product management.   Prerequisite: None Course Length: 1 Semester Credits: 0.5 Credit

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International Business

Course Description: Imagine meeting with suppliers at an office in Europe while calling your salesroom that’s back in Asia. Imagine investing in foreign markets and visiting partners in exotic locales. With the evolution of current technology, our world is more connected than ever before, and the business community today is larger than ever. International Business:

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Entrepreneurship

Course Description: What does it really take to own your own business? Does the sound of being your own boss make you feel excited or anxious? Either way, Entrepreneurship: Starting Your Business will get you started in the right direction. This course explains the ins and outs of such an enterprise, giving you the confidence

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Advertising and Sales Promotion

Course Description: What comes to mind when you think of ‘marketing’? Perhaps a familiar television jingle plays in your head? Or maybe you think of those irritating sales phone calls? There’s no denying the sheer magnitude and power of the marketing industry. Every year companies spend approximately $200 billion promoting their products and services—and that’s

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Accounting

Course Description: General Accounting provides students with a foundation in the mechanics of accounting as well as the opportunity to apply accounting concepts to real-world situations and make informed business decisions. Students will explore real world case studies of companies such as TOMs Shoes, iTunes, American Eagle, McDonald’s, and Google. Students will master valued skills,

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