Course Description:
What comes to mind when you think of ‘marketing’? Perhaps a familiar television jingle plays in your head? Or maybe you think of those irritating sales phone calls? There’s no denying the sheer magnitude and power of the marketing industry. Every year companies spend approximately $200 billion promoting their products and services—and that’s just in the United States alone! You may be familiar with being on the receiving end marketing, but what’s it like on the other side? In Advertising and Sales Promotions, you’ll see how these marketing campaigns, ads, and commercials are brought to life and meet some of the creative folks who produce them. You’ll learn about different marketing career opportunities and discover ways to be part of this exciting, fast-paced industry.
Prerequisite: None
Course Length: 1 Semester
Credits: 0.5 Credit
See Units at a Glance
1: Introduction to Advertising
2: Advertising in the 21st Century
3: Careers in Advertising, Promotions, and Marketing
4: Finances in Advertising, Marketing and Promotions Industry
5: Working in Marketing, Promotions, and Advertising
6: Behind the Scenes: Technical Skills Necessary for a Career in Marketing
7: Principles of Selling
8: Culminating Project: Developing a Promotional Plan