Privacy Policy - Wisconsin Virtual Learning

1. Introduction

Wisconsin Virtual Learning (“WVL,” “we,” “us,” or “our”) is committed to protecting the privacy of students, families, and other individuals who interact with our website located at https://wisconsinvl.net and any related services. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your personal data.

By using our website or submitting any form, you agree to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of personal information:

Contact Information: Full name (parent/guardian and student), email address, phone number, mailing address (street, city, state, ZIP code).
Student Information: Student name, grade level, enrollment interest, and educational background.
Communication Preferences: Your preferred method of contact (phone, email, text/SMS).
Usage Data: Browser type, IP address, pages visited, referring URLs, and device type collected automatically through cookies and analytics tools.
Inquiry Data: Comments, questions, and other information you submit through our contact or enrollment forms.

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to inquiries and provide information about enrollment and our school programs.
To communicate with you about WVL events, news, updates, and important school information.
To send SMS/text messages if you have opted in to receive them (see Section 5 below).
To process enrollment applications and manage student records.
To improve our website experience and marketing effectiveness.
To comply with applicable Wisconsin state laws, federal education laws (including FERPA and COPPA), and other legal obligations.

4. Legal Basis for Processing

We process your personal information based on: (a) your consent, (b) fulfillment of a contract or enrollment agreement, (c) compliance with legal obligations under Wisconsin and federal law, and (d) our legitimate educational and operational interests.

5. SMS Text Messaging

If you provide your phone number and opt in to receive SMS/text messages from WVL, you agree to receive informational and promotional messages related to enrollment, school updates, events, and other WVL communications.

Message Frequency: Message frequency may vary. We may send multiple messages per month.
Message & Data Rates: Standard message and data rates may apply depending on your wireless carrier and plan.
Opt-Out: You may opt out at any time by replying STOP to any message you receive. After opting out, you will receive one confirmation message and no further messages.
Help: Reply HELP for assistance, or contact us at 262-692-3988.
No Purchase Required: Opting in to SMS messages is not a condition of enrollment or receiving services from WVL.
Carrier Disclaimer: Carriers are not liable for delayed or undelivered messages.

Your phone number and consent information will not be shared with third parties for their marketing purposes.

6. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

Service Providers: Third-party vendors who assist us in website operation, communications, enrollment management, and school administration (e.g., GoHighLevel, Twilio, email service providers). These providers are contractually obligated to protect your information.
Educational Partners: Partner schools, districts, or state agencies to the extent required by law or your enrollment.
Legal Authorities: Law enforcement or government agencies when required by law or to protect the safety of students and staff.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and analyze site usage. You may control cookie settings through your browser. Disabling cookies may limit certain features of our website. We may use Google Analytics or similar tools to understand how visitors interact with our site.

8. Children’s Privacy (COPPA & FERPA)

WVL serves students in grades 4K–12. We are committed to complying with the Children’s Online Privacy Protection Act (COPPA) and the Family Educational Rights and Privacy Act (FERPA).

We do not knowingly collect personal information directly from children under age 13 without verified parental consent.
Student education records are protected under FERPA. Parents and eligible students have the right to access, review, and request corrections to student records.
We do not share student education records with third parties without parental consent, except as permitted or required by law.

9. Data Security

We implement appropriate administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure. We encourage you to use caution when sharing personal information online.

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with applicable laws, resolve disputes, and enforce agreements. Student education records are retained in accordance with Wisconsin school record retention requirements.

11. Your Rights

Depending on your location and applicable law, you may have the right to:

Access the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information (subject to legal and operational requirements).
Withdraw consent for SMS communications at any time by replying STOP.
File a complaint with a data protection authority.

To exercise any of these rights, please contact us using the information below.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies separately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised effective date. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Wisconsin Virtual Learning
401 Highland Drive, Fredonia, WI 53021
Phone: 262-692-3988
Fax: 262-692-3952
Website: https://wisconsinvl.net

Effective Date: May 5, 2026 | Last Updated: May 5, 2026